Author: AdvertiseUp

We’ve been waiting for the end of the yearly rigorous Media competition, the holy month Ramadan and the Ads that were launched during it.   Ramadan 2017 surprised us a little from the newly entrants (home appliances sector) to the NGOs or charity organizations. Starting from the home appliances sector, Carrier is` in the lead. Carrier’s idea was fresh, light and funny. It’s stick into people’s minds.   AdvertiseUp...

Read More

  It’s the 4th of Ramadan and the competition has already started.   Vodafone started by  a well- developed campaign that grabbed the attention of the audience. Vodafone will never stop surprising us, starting from the message itself  "مفيش زى فرحة أول مرة "  with the campaign message itself  "فرحتك قوة". It was remarkable to have the main two figures of the campaign to be "Tamer & Sherine", recalling...

Read More

Ramadan is here and the whole world is getting ready for it. The holy month gets intensive attention from all different fields in the business, most recognizable the advertising area. Marketing and Advertising go wild during Ramadan. Each and every business bring out the best. We can see the acute competition between different competitors in the market.   Over the past years, the wild competition is clearly...

Read More

Once you look at the following pictures, easily you will be able to identify them, but are these really what they are called? There is a term called “Generic Trademark” or “proprietary eponym”, it means that the brand name or the trademark has been generalized to become the name of the product or service itself. Across the world we can see numerous of brands which were officially...

Read More

In the previous article we talked about women from the world’s relatively old history, old but not forgotten, old but still has its impact. And without it we wouldn’t have made it this far. And today we celebrate one of the dearest events to my heart; the International Women’s Day. So let’s continue the story of those great women.   The fight continued to gain rights and...

Read More